It started with a mirror, and a family secret.
I was losing my hair. And I tried everything, the foams, the pills, the serums you needle into your scalp. Twice. Nothing worked.
So I went to see a specialist about a transplant. Six thousand dollars to move hair from the back of my head to the front. Then the maintenance pills. The special shampoo. The touch-ups when it falls out again - because it's not guaranteed.
All in, up to $15,000 a year, forever. That's when I stopped.
One day I mentioned it at work, and one of my guys said something I almost ignored: "My grandmother had a formula. She made shampoos for everyone in her village back in Mexico. All natural. It works."
I'll be honest, I didn't believe him. I'd just been through the best modern science had to offer. A month went by before he finally pressed a sample into my hands.
Two weeks later, I saw something at my hairline I hadn't seen in years. Right along the exact line the surgeon had drawn, the one he wanted $6,000 to fill. Within a month, I'd stopped combing my hair forward to hide the gaps. I didn't even notice the change myself at first. My wife did. "Your hair looks really good. What's going on?"
What was going on was a recipe passed down through a family, perfected over generations in a small town, no lab, no trends, just six ingredients that had been earning their keep for a hundred years.
My friend trusted me with his grandmother's formula. We partnered, we crafted it in small batches here in the USA, and we gave it a name worthy of it.
Tio Guapo. Cleanse. Nourish. Strengthen.